International Business

Wednesday, February 1, 2012

International Business

Could Your Business Model Be More Profitable?

Posted: 01 Feb 2012 04:29 PM PST

When I first started providing business coaching services, I followed the time for money model that all coaches at that time were trained to use. I charged a monthly fee for two hours of time with me every month.

Get Started Now for Seasonal Business Success

Posted: 01 Feb 2012 01:41 PM PST

The spring and summer travel seasons are only weeks away. Learn how to create a simple, 5 point strategy to reach the ideal consumer who will have the most positive impact on a travel destination business. It can be done and will have a measurable impact.

Video Conferencing and the Educational System

Posted: 01 Feb 2012 01:35 PM PST

Truly, video conferencing has gone a long way of extending its advantages to both business and educational sectors. This cutting edge technology helps in saving resources and time, given the fact that there is no need to travel or pay accommodation just to attend a meeting. Companies are now realizing that video conference is a cost-effective approach which makes for a worldwide communication. As the world continues to broaden its technological advancements, communication is a vital component that demands a more efficient medium to get productive and quality results, whether it's in business or education.

Law Firms Benefit From The Use of QR Codes

Posted: 01 Feb 2012 12:36 PM PST

More than 15 percent of smartphone users access QR technology for insights on everything from product nutrition values to nearby deals and mobile payment options. Businesses have begun to leverage the benefits of QR codes and there are specifically many advantages to their use by law firms of any size or type.

How Would You Like It If Your Customers PAID YOU to Advertise Your Business?

Posted: 01 Feb 2012 12:11 PM PST

Face it, any one who is serious about business realises that the most important part is building a list of customers. This can only be achieved by means of advertising. However, it is a common occurrence or a business to spend $100's - $1000's on advertising their main product and notice very little in return...

Increase Price - Brand Leader Tracking

Posted: 01 Feb 2012 11:34 AM PST

In most industries the brand leader will have up to a 10% price advantage over the other suppliers. Why is this? Because customers want to be associated with the leader in the industry and build their image on the back of the brand. Who are your brand leaders and how can you gain share from them?

Relationship Marketing Not Mutually Exclusive

Posted: 01 Feb 2012 11:31 AM PST

Relationship marketing is about nurturing and gaining a customer. The ultimate goals, which will be different even within the departments of one organization, are noticeable when customers' attitudes change in a positive direction. The problem with relationship marketing is that you can't try too hard. The dangers of spamming, coming across false or fake, engaging in only one-way communication, or being too pushy have sunk many well intentioned relationship marketers.

Marketing Is Not Marketing

Posted: 01 Feb 2012 11:25 AM PST

I see it too often and it breaks my heart. Aspiring and passionate entrepreneurs and business owners who try to "get" marketing. Unfortunately, they have it all wrong. Well, most of them (99% in my opinion) out there think marketing is just marketing.

Start Up Business Plan

Posted: 01 Feb 2012 11:15 AM PST

Starting and maintaining a good business is not an easy task. However this is achievable with a good business plan. Otherwise you can not expect much net profit from your business.

How to Find Out Which of Your Advertising Techniques Are Working and Which Are Not

Posted: 01 Feb 2012 11:10 AM PST

How do you know which promotional activities are working and which are not? If you see an increase in sales after you have dropped the price of a certain product you may surmise that the price drop caused the increase in sales. However, there may be some other reason for the increase in sales.

Telemarketing: Is It Still Effective?

Posted: 01 Feb 2012 10:48 AM PST

Often known as "inside sales" or telesales in the United Kingdom and Ireland, telemarketing is a technique of direct marketing where a salesperson solicits prospective customers to buy goods or services either through phone call, a face to face, or a scheduled Web conference appointment. Telemarketing may also include recorded sales pitches meant to be played over the phone through auto dialing. This industry has received criticism in recent years, causing people to wonder about how effective and relevant it is today.

One Niche Or Two: Managing Multiple Market Segments

Posted: 01 Feb 2012 08:38 AM PST

I have realized just lately that in spite of the current trend of "niche-ing down" or targeting one specific demographic, some of us continue to serve two markets and although they sometimes have things in common, they do not intersect. I have two very different products and even though some of the consumers of Product #1 may need #2, and vice versa, not everyone wants or needs both.

Define Your Ideal Target Audience to Get More Clients

Posted: 01 Feb 2012 08:21 AM PST

Are you tired of talking to prospects who give you a "glazed-over" look? That reaction can be a signal you are not clear on who is your ideal target audience. Determining a specific target group of potential clients will not only make your marketing easier, it will also help you close sales more quickly and easily.

The Need for Text Marketing in Promoting Business

Posted: 01 Feb 2012 06:56 AM PST

In the contemporary era where people have become so much dependent on technology, much is left to be achieved; invariably every firm has the sole motto of being the singular vision of utilizing the maximum sources for communication as in the matter of making one's products known. After when it comes to marketing what more could one ask for? This is why the concept of text marketing has caught the market by leaps and bounds.

Marketing Tips - Building Trust and Value Through Permission Marketing and More

Posted: 01 Feb 2012 06:50 AM PST

A great way to market your business is through permission marketing, marketing to those who have asked to connect with you. These tips will help you master permission marketing as well as provide additional marketing tips.

Mortgage Broker Marketing That Will Actually Get New Customers Attention

Posted: 01 Feb 2012 06:16 AM PST

Mortgage lending is a competitive field; using all the tools at your disposal is necessary for mortgage broker marketing. Many mortgage professionals make the mistake of only marketing to their local areas in print publications or by hosting home buying seminars. While these tactics have been winners in the past, their cost to benefit ratio has dwindled, and a better mortgage marketing idea is online marketing to both your local market and a broader area.

Boost Business Potential With Successful Marketing for Personal Injury Lawyers

Posted: 01 Feb 2012 06:12 AM PST

Television stations in most markets are saturated with advertisements for personal injury lawyers. In order to stand out from the crowd, attorneys in this field must engage in highly tailored personal injury lawyer marketing practices. Knowing the ins and outs of good marketing practices can make the difference between business success and failure. Tailored marketing for personal injury lawyers gives professionals in both large and small practices the extra public exposure crucial in today's market.

10 Ways Online Marketing Is Different From Offline and How Direct Marketing Overcomes Advertising

Posted: 01 Feb 2012 05:55 AM PST

10 ways online marketing is different from offline: The challenges of 24/7 The website is always open for trade or information Marketing in real time The website deals with customers in real time, raising expectations of instant query resolution, immediate response to requests and fast delivery Personalisation The website can be based on a complex variety of data sources; click stream, personal data, previous purchases, previous views, abandoned carts Data volumes and integration Websites can collect high volumes of data and different types compared...

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