Business Branding

Wednesday, February 1, 2012

Business Branding

5 Types of High Impact Business Branding

Posted: 01 Feb 2012 03:16 PM PST

In today's competitive business environment you need to make an impact when getting your brand noticed. Here are a few alternatives to the usual old branding techniques.

Get Help From Branding Consultants To Reposition Your Brand

Posted: 01 Feb 2012 12:48 PM PST

Sometimes, a business website can find that it has developed a brand that does not work 100 percent. The brand itself could be perfect, but consumers may be resisting the image that it conjures up of the company. This means that the brand equity - the impact that marketing a brand has upon sales and customer uptake - will be very low, and it is hardly worth making the effort of marketing the brand, since the expense of your marketing strategy is barely covered by the customers that it is bringing to the website.

Build Your Brand With A Marketing Strategy

Posted: 01 Feb 2012 12:26 PM PST

The majority of small-time online businesses do not bother with branding, thinking that the latter is only for large companies or those with a big marketing budget. However, applying the habits of a big business to your own small website by developing a brand marketing strategy can help your sales to climb, and help you to make a bigger profit this year than in any other year. By designing and applying a brand to your own company, no matter whether you are selling products or offering a service, you can encourage potential clients into your website, and persuade them to...

Why Brand Repositioning Could Be The Best Solution

Posted: 01 Feb 2012 12:25 PM PST

When you have been working on a brand for a long time, it can be depressing to find out that it is not having the positive effect that you hoped. Examining the brand equity for your website can sometimes reveal that there is virtually no difference between marketing your company with the brand, and promoting it without. This usually means that your current brand is missing the mark, and you are just not connecting with your customers.

Forget the Business Model, Just Embrace More of Who You Are

Posted: 01 Feb 2012 11:59 AM PST

Healers, coaches and change agents: it's time to reinvent the model. Or maybe just set aside the business model and simply BE more of who you are, therefore naturally attracting abundance as you share the streams of your soul.


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