International Business

Wednesday, February 1, 2012 0 comments

International Business

Could Your Business Model Be More Profitable?

Posted: 01 Feb 2012 04:29 PM PST

When I first started providing business coaching services, I followed the time for money model that all coaches at that time were trained to use. I charged a monthly fee for two hours of time with me every month.

Get Started Now for Seasonal Business Success

Posted: 01 Feb 2012 01:41 PM PST

The spring and summer travel seasons are only weeks away. Learn how to create a simple, 5 point strategy to reach the ideal consumer who will have the most positive impact on a travel destination business. It can be done and will have a measurable impact.

Video Conferencing and the Educational System

Posted: 01 Feb 2012 01:35 PM PST

Truly, video conferencing has gone a long way of extending its advantages to both business and educational sectors. This cutting edge technology helps in saving resources and time, given the fact that there is no need to travel or pay accommodation just to attend a meeting. Companies are now realizing that video conference is a cost-effective approach which makes for a worldwide communication. As the world continues to broaden its technological advancements, communication is a vital component that demands a more efficient medium to get productive and quality results, whether it's in business or education.

Law Firms Benefit From The Use of QR Codes

Posted: 01 Feb 2012 12:36 PM PST

More than 15 percent of smartphone users access QR technology for insights on everything from product nutrition values to nearby deals and mobile payment options. Businesses have begun to leverage the benefits of QR codes and there are specifically many advantages to their use by law firms of any size or type.

How Would You Like It If Your Customers PAID YOU to Advertise Your Business?

Posted: 01 Feb 2012 12:11 PM PST

Face it, any one who is serious about business realises that the most important part is building a list of customers. This can only be achieved by means of advertising. However, it is a common occurrence or a business to spend $100's - $1000's on advertising their main product and notice very little in return...

Increase Price - Brand Leader Tracking

Posted: 01 Feb 2012 11:34 AM PST

In most industries the brand leader will have up to a 10% price advantage over the other suppliers. Why is this? Because customers want to be associated with the leader in the industry and build their image on the back of the brand. Who are your brand leaders and how can you gain share from them?

Relationship Marketing Not Mutually Exclusive

Posted: 01 Feb 2012 11:31 AM PST

Relationship marketing is about nurturing and gaining a customer. The ultimate goals, which will be different even within the departments of one organization, are noticeable when customers' attitudes change in a positive direction. The problem with relationship marketing is that you can't try too hard. The dangers of spamming, coming across false or fake, engaging in only one-way communication, or being too pushy have sunk many well intentioned relationship marketers.

Marketing Is Not Marketing

Posted: 01 Feb 2012 11:25 AM PST

I see it too often and it breaks my heart. Aspiring and passionate entrepreneurs and business owners who try to "get" marketing. Unfortunately, they have it all wrong. Well, most of them (99% in my opinion) out there think marketing is just marketing.

Start Up Business Plan

Posted: 01 Feb 2012 11:15 AM PST

Starting and maintaining a good business is not an easy task. However this is achievable with a good business plan. Otherwise you can not expect much net profit from your business.

How to Find Out Which of Your Advertising Techniques Are Working and Which Are Not

Posted: 01 Feb 2012 11:10 AM PST

How do you know which promotional activities are working and which are not? If you see an increase in sales after you have dropped the price of a certain product you may surmise that the price drop caused the increase in sales. However, there may be some other reason for the increase in sales.

Telemarketing: Is It Still Effective?

Posted: 01 Feb 2012 10:48 AM PST

Often known as "inside sales" or telesales in the United Kingdom and Ireland, telemarketing is a technique of direct marketing where a salesperson solicits prospective customers to buy goods or services either through phone call, a face to face, or a scheduled Web conference appointment. Telemarketing may also include recorded sales pitches meant to be played over the phone through auto dialing. This industry has received criticism in recent years, causing people to wonder about how effective and relevant it is today.

One Niche Or Two: Managing Multiple Market Segments

Posted: 01 Feb 2012 08:38 AM PST

I have realized just lately that in spite of the current trend of "niche-ing down" or targeting one specific demographic, some of us continue to serve two markets and although they sometimes have things in common, they do not intersect. I have two very different products and even though some of the consumers of Product #1 may need #2, and vice versa, not everyone wants or needs both.

Define Your Ideal Target Audience to Get More Clients

Posted: 01 Feb 2012 08:21 AM PST

Are you tired of talking to prospects who give you a "glazed-over" look? That reaction can be a signal you are not clear on who is your ideal target audience. Determining a specific target group of potential clients will not only make your marketing easier, it will also help you close sales more quickly and easily.

The Need for Text Marketing in Promoting Business

Posted: 01 Feb 2012 06:56 AM PST

In the contemporary era where people have become so much dependent on technology, much is left to be achieved; invariably every firm has the sole motto of being the singular vision of utilizing the maximum sources for communication as in the matter of making one's products known. After when it comes to marketing what more could one ask for? This is why the concept of text marketing has caught the market by leaps and bounds.

Marketing Tips - Building Trust and Value Through Permission Marketing and More

Posted: 01 Feb 2012 06:50 AM PST

A great way to market your business is through permission marketing, marketing to those who have asked to connect with you. These tips will help you master permission marketing as well as provide additional marketing tips.

Mortgage Broker Marketing That Will Actually Get New Customers Attention

Posted: 01 Feb 2012 06:16 AM PST

Mortgage lending is a competitive field; using all the tools at your disposal is necessary for mortgage broker marketing. Many mortgage professionals make the mistake of only marketing to their local areas in print publications or by hosting home buying seminars. While these tactics have been winners in the past, their cost to benefit ratio has dwindled, and a better mortgage marketing idea is online marketing to both your local market and a broader area.

Boost Business Potential With Successful Marketing for Personal Injury Lawyers

Posted: 01 Feb 2012 06:12 AM PST

Television stations in most markets are saturated with advertisements for personal injury lawyers. In order to stand out from the crowd, attorneys in this field must engage in highly tailored personal injury lawyer marketing practices. Knowing the ins and outs of good marketing practices can make the difference between business success and failure. Tailored marketing for personal injury lawyers gives professionals in both large and small practices the extra public exposure crucial in today's market.

10 Ways Online Marketing Is Different From Offline and How Direct Marketing Overcomes Advertising

Posted: 01 Feb 2012 05:55 AM PST

10 ways online marketing is different from offline: The challenges of 24/7 The website is always open for trade or information Marketing in real time The website deals with customers in real time, raising expectations of instant query resolution, immediate response to requests and fast delivery Personalisation The website can be based on a complex variety of data sources; click stream, personal data, previous purchases, previous views, abandoned carts Data volumes and integration Websites can collect high volumes of data and different types compared...

Marketing Direct


Marketing Direct

The Reason Why Most Small Business Marketing Campaigns Fail

Posted: 01 Feb 2012 09:38 AM PST

A long time ago, I was working with a client who owned a good business that was already doing well. My client was great at what he did. His customers and employees liked him. And he had a pretty solid competitive advantage over his competition. But even so, he paid me to help him get to the next level. So we brainstormed all sorts of ideas. And then one day, I wrote what I believe to be one of the best marketing campaigns I ever have produced. And I can look you straight in the eye and say this because the campaign I created was modeled after another one that was already had working. But guess what happened when my client tested this new campaign? It bombed! Why? Read this short article to find out the answer.

Venture Capital


Venture Capital

Getting Your Series 6 License To Trade Securities

Posted: 01 Feb 2012 12:52 PM PST

The Series 6 license must be held by mutual funds representatives whether working directly for the mutual fund or one of their representatives. Any person who sells variable annuities or mutual funds must hold this license and be registered with FINR, formally known as the NASD. This license is also required by certain back office employees of a mutual fund company. Persons who quote prices or speak with the public are required to have the license.

Business Security


Business Security

Defend Your Privacy With A Private Investigator

Posted: 01 Feb 2012 11:42 AM PST

There's nothing more essential than your privacy, especially in an increasingly digital world. There once was a time when privacy just meant emotional security and peace of mind, but more and more often, keeping your privacy means keeping control of your history, your movements and even your finances! With your privacy under siege, don't rely on yourself with the stakes are highest - consider a private investigator when it's time to secure your personal or business information.

Loss Prevention: How Private Investigators Can Improve Your Business

Posted: 01 Feb 2012 08:52 AM PST

If your business isn't aggressively working to stop theft and embezzlement, then you're risking a "death of a thousand cuts" - running into so many small problems from so many sources that they pool together and cause a major problem for your bottom line. But a private investigator can help plug those leaks and get you sailing smoothly. Here's how.

Business Presentation


Business Presentation

Protect Your Public Speaking Voice

Posted: 01 Feb 2012 01:42 PM PST

When you're training or are repeating presentations to several audiences over an extended period the steady grind can take a toll on your vocal chords. So it's a good idea to lubricate them, just as you'd lubricate any other delicate mechanism.

Resumes Cover Letters


Resumes Cover Letters

Make Your Resume Writing Sparkle

Posted: 01 Feb 2012 11:50 AM PST

The resume you submit to a company when you apply for a position goes along with your cover letter and is the first thing that someone who is hiring for a specific position sees so you need to make it perfect. Resume writing is not exactly something that everyone learns in a class like basic mathematics skills. The first thing to focus on is your experience.

Infographic Resumes - Essential to Get More Interviews or Tiger Trap?

Posted: 01 Feb 2012 11:28 AM PST

I will agree that they look terrific at first glance because the vivid colors, design and graphics dominate. Many of them are made by talented graphic artists with the help of Adobe Creative Suite (Adobe Illustrator and Photoshop software) and it shows they have the ability to dazzle. On the other hand, we know pleasing hiring managers is always a top priority. This helpful info article will help you earn more interviews because you will finally know the truth about infographic resumes.

Workplace Communication


Workplace Communication

Strengthening the Message: Three Things That Can Add Flair to Your Speeches

Posted: 01 Feb 2012 01:18 PM PST

Delivering speeches is more than just projecting one's voice and maintaining eye contact with the audience. Professionals who are in the line of corporate communications know that taking the center stage means that its success is highly dependent on the preparation of the message and the use of simple but effective techniques.

Good Leadership Skills Help People Overcome Their Fear of Change

Posted: 01 Feb 2012 07:35 AM PST

Good leadership skills means you have the ability steer your team towards success through thick and thin. The most difficult phase for leaders is when radical change is imminent for the company's growth or survival.

Staff Communications: The Secret To Getting The Facts

Posted: 31 Jan 2012 05:27 PM PST

"Get the facts! I'm not interested in your opinion. Just gimme the facts!" How often have you been told that? How often have you used these or similar words to your staff?

Small Business


Small Business

Stay Connected With Your Patients 24/7 With Your Live Answering Services

Posted: 01 Feb 2012 04:06 PM PST

Doctors are considered to be lucky professionals. They are truly privileged because they are given the chance to work and communicate with people of various backgrounds and learning that also has different emotional and physical conditions. As a doctor, they are special because they are trusted by their patients with information about them that not everyone is given the chance to know. A doctor's life goes beyond conversing with his patients. His life revolves around physical examinations, diagnosis, and treating the patient's conditions. Patients place their lives on the hands of their doctors. This is the reason why every patient needs to be given immediate care no matter how serious his illness could be.

Small Businesses That Rock

Posted: 01 Feb 2012 03:21 PM PST

Tired of the rat race? Then live another life by being your own boss! Just graduated? Would you like to join the army of those lining up to get jobs or would you like to start with a blast by starting your own business? Try entrepreneurship and be among the few who have the guts to venture in their own small business.

5 Tests of True Leadership

Posted: 01 Feb 2012 01:54 PM PST

In the ever transforming world of technology, environmental change, sophistication in customer demand and awareness, and tsunami of organizational alliances; leadership strategy and effectiveness have become complex and chaotic. The demand of customers is increasing at alarming rate from better quality goods and services, to quality plus cheaper price; and competition has not helped matters. In the face of these imminent crises, it has become quite challenging for leaders to focus on long term corporate opportunities and growth as employees seem to respond cynically to the constant changes in business plans and strategies.

Free Small Business Marketing Tips - 3 Ideas for Fast Results

Posted: 01 Feb 2012 01:43 PM PST

In this article, I have 3 free small business marketing tips for you, because marketing shouldn't have to set you back a bundle. And any one of them may make you a serious sum of money when you put them to work for you.That's a considerable promise, I know, but it's one I stand behind and mean to keep.

Solo to Business Owner

Posted: 01 Feb 2012 12:32 PM PST

You have good sales turn-over and cash-flow is always positive. There are opportunities to bring other associates in to work under your brand - is it worth the effort?

Top 3 Reasons To Get Business Mentoring

Posted: 01 Feb 2012 12:25 PM PST

There are many reasons why business mentoring is valuable to almost any business. If your business is operating at a loss and can't seem to make a profit, then you need business mentoring. If your business is making money but it hit a plateau and you can't figure out for the life of you how to bring your profits up to the next level, then you need a mentor. Maybe you are just starting out and you don't know what to do first and you feel lost, then a mentor will be perfect for you.

Color Printing and Binding Is Easy

Posted: 01 Feb 2012 12:12 PM PST

If you are a student, you will most probably take color printing and binding for granted. In schools this service is something, which we never think about and do without giving it a second thought.

Difficult Days for Small Business Bookkeeping

Posted: 01 Feb 2012 10:46 AM PST

Small Business Owners are finding themselves in positions where they have lost financial control over their businesses. This is largely due to the over-sized feature stuff accounting programs currently in the marketplace. Many of these programs are simply relabeled products that are now being passed about as small business accounting programs.

A Business Mentor Can Save Your Business

Posted: 01 Feb 2012 08:25 AM PST

Some people think getting a business mentor is a waste of money because they think they are more than capable of handling their business on their own. It was their dream to start their own business and they don't want anyone else interfering with their decisions. Many of these types of business owners are very hands on and feel that the only way to get things done right, it to do it themselves. But then they find that their "dream" of owning their own business, has turned ugly and they can't seem to make a profit.

Mastering the KISS Method of Business

Posted: 01 Feb 2012 07:14 AM PST

When I first heard of the "K.I.S.S. method" I was much younger and thought that it sounded like a great idea, I even think I was single at the time. But then, I heard that it really meant something that had nothing to do with kissing, but with business. It is an acronym for "Keep It Simple Stupid" or just KISS.

What You Need to Know Before Starting a Business in Florida

Posted: 01 Feb 2012 05:57 AM PST

How do you start a business in Florida? Can you do it without a lawyer? Do you have to live in the State? This article answers these and other questions.

Business Branding


Business Branding

5 Types of High Impact Business Branding

Posted: 01 Feb 2012 03:16 PM PST

In today's competitive business environment you need to make an impact when getting your brand noticed. Here are a few alternatives to the usual old branding techniques.

Get Help From Branding Consultants To Reposition Your Brand

Posted: 01 Feb 2012 12:48 PM PST

Sometimes, a business website can find that it has developed a brand that does not work 100 percent. The brand itself could be perfect, but consumers may be resisting the image that it conjures up of the company. This means that the brand equity - the impact that marketing a brand has upon sales and customer uptake - will be very low, and it is hardly worth making the effort of marketing the brand, since the expense of your marketing strategy is barely covered by the customers that it is bringing to the website.

Build Your Brand With A Marketing Strategy

Posted: 01 Feb 2012 12:26 PM PST

The majority of small-time online businesses do not bother with branding, thinking that the latter is only for large companies or those with a big marketing budget. However, applying the habits of a big business to your own small website by developing a brand marketing strategy can help your sales to climb, and help you to make a bigger profit this year than in any other year. By designing and applying a brand to your own company, no matter whether you are selling products or offering a service, you can encourage potential clients into your website, and persuade them to...

Why Brand Repositioning Could Be The Best Solution

Posted: 01 Feb 2012 12:25 PM PST

When you have been working on a brand for a long time, it can be depressing to find out that it is not having the positive effect that you hoped. Examining the brand equity for your website can sometimes reveal that there is virtually no difference between marketing your company with the brand, and promoting it without. This usually means that your current brand is missing the mark, and you are just not connecting with your customers.

Forget the Business Model, Just Embrace More of Who You Are

Posted: 01 Feb 2012 11:59 AM PST

Healers, coaches and change agents: it's time to reinvent the model. Or maybe just set aside the business model and simply BE more of who you are, therefore naturally attracting abundance as you share the streams of your soul.