International Business

Monday, January 30, 2012

International Business

Successful Product Positioning Behaviors

Posted: 30 Jan 2012 06:42 PM PST

While the features and benefits of every product is eventually of interest to your customers, they only become relevant when they are effectively linked to an uncovered need. Product knowledge is not the most important aspect of the product conversation. The ability to discover and understand the problem the product solves is. This article focuses on effective product positioning from the perspective of presenting the features as a solution and away from the features as relevant for creating interest.

Smart Women Give Their Business a Marketing Makeover

Posted: 30 Jan 2012 03:50 PM PST

If you're ready to step out in your business in a bigger way, these tips and solutions will cause people around you to sit up and take notice that you are serious about success in business. Taking these steps will unleash more referrals, more clients and more income - 3 necessary ingredients for complete success.

The Benefits of Working in the Cloud

Posted: 30 Jan 2012 03:14 PM PST

Have you considered working in the cloud? You should. The term 'the cloud' has been around for a while.

Mind The Gap: Aligning Strategic and Tactical Marketing

Posted: 30 Jan 2012 03:06 PM PST

Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat - SunTzu, "The Art of War" We marketers are an ambitious lot. We often aspire to corporate leadership, so we spend a great deal of time and energy establishing and developing a reputation for strategic marketing competence. This may often happen to the detriment of tactical skill development. However, marketers who master strategic marketing, tactical marketing and the critical integration of the two are more likely to build successful brands in the long run, and they are more likely to be prepared for senior leadership.

5 Attributes of an Effective Logo

Posted: 30 Jan 2012 02:28 PM PST

An effective logo has very specific attributes. Check out these 5 logo must-haves to keep your logo design process in check.

Outdoor Movie Events Are Used by Business For Customer Appreciation Marketing

Posted: 30 Jan 2012 02:25 PM PST

Customer Appreciation events are a great way for business owners to show current customers their patronage is valued, and to attract new customers. If you are interested in hosting a Customer Appreciation event that is sure to be a hit, consider an outdoor movie event.

How Cause Marketing Works

Posted: 30 Jan 2012 02:19 PM PST

Cause Marketing is linking a marketing effort to a good cause. Here's an overview about it.

Social Media and Financial Services - It's Where Your Mortgage Business Needs to Be

Posted: 30 Jan 2012 01:18 PM PST

If you can't even contemplate why a bunch of daft kids on Facebook could ever be mildly important, let alone pivotal to your business, you might want to have a rethink. The way people interact with each other and how sales are made is changing and more importantly perhaps the rate change is speeding up. Don't be fooled by the dot com bubble which was well and truly burst in the nineties

Email Vs SMS Marketing - Top Guns But Is One Better Than the Other

Posted: 30 Jan 2012 12:46 PM PST

We are in the business of delivering our products and services in a bigger, faster, and smarter way. But what if nobody knew you had a business; then you really wouldn't have one, right? It's like the man who knows a million different ways to make love to a woman, unfortunately for him, he doesn't know any women; and possibly for the women as well, because they don't know him either.

Build a Killer Calendar: 12 Months of Marketing Ideas That Work!

Posted: 30 Jan 2012 12:18 PM PST

As you know, I spend a lot of time writing about marketing and advertising plans for financial institutions. The most common response I get is, "Great ideas, but where do I start?" So, today I want to help you put these ideas on your calendar!

Five Offline Marketing Ideas for Martial Arts Businesses

Posted: 30 Jan 2012 11:50 AM PST

Owning a martial arts Dojo isn't as easy as one would think. Even the best ones have high turn around rates. This is why they have a need for constant advertising. However, they also have to keep it cheap. Other wise they would have to raise their prices too high or go out of business. So here is some advertising advice for future Dojo owners out there.

B2B Marketing - Inbound Marketing Is Occurring: Are You In The Market?

Posted: 30 Jan 2012 11:41 AM PST

Statistics say that over 70% of customers search before they buy. That is the essence of inbound marketing - customers come "in" and review your website and blog and qualify themselves. Businesses that provide customers with the information they need to self-qualify and allow them to see that the products and services are a fit are, and will continue to be, the businesses that prosper.

Jump Start Your Firm's 2012 Marketing Efforts

Posted: 30 Jan 2012 11:41 AM PST

3 easy-to-keep New Year's resolutions - weight loss optional. Does the act of doing business get in the way of plans to grow your business? All too often, we forgo even the most basic marketing activities. Let's change that starting today.

Five Great Customer Thank You Ideas For Your Business

Posted: 30 Jan 2012 09:58 AM PST

A key to finding successful gestures is to really get to know your clients. Find out what is important to them, what they enjoy spending time doing, or what they would love to do but feel is too extravagant. If you offer things that are specific to your clients' interests it shows that you care not only about the business they bring you, but also shows you genuinely care about them.

How To Create Killer Converting Content

Posted: 30 Jan 2012 09:44 AM PST

You want to begin to create content, grow your tribe and build your list. A growing tribe and a bigger list means more people reading your emails and responding to your calls to action resulting in better exposure, more traffic, more leads and more profit. Sound good? Stick with me as I lead you through some of my very best tips on how to create killer converting content to help you with this key area of your online business.

What "What's In Your Wallet?" Means To Product Managers

Posted: 30 Jan 2012 09:35 AM PST

I'm sure that any product manager living in the U.S. has encountered one of the Capital One ads for their credit cards at some point in time over the last year or so. What might get lost in the blizzard of Capital One ads and promotions that seem to always be around us, is that the product managers at Capital One are very good at what they do. Perhaps we can learn something from them...

In Order To Amplify The Sales Of Your Salon You Should Boost Your Online Presence

Posted: 30 Jan 2012 09:32 AM PST

Salons, like many other referral based businesses have been utilizing the same marketing plans for years, but with more individuals turning to the internet for advice on where to go for all of their personal requirements, salon owners have to also make that leap if they have not done so already. Having a Facebook page is a good start, but even then, you should probably invest in deeper in depth with your online presence, and even though a Facebook page will give you the opportunity to connect with your clients, and get "likes," but there are still a great deal of opportunities that you should be looking into in order to really help your company.

The Business of Wearing Your Promotions

Posted: 30 Jan 2012 09:00 AM PST

Companies will always want to maximize their advertising efforts in the best and preferably cost-effective way. Wearing your promotions is one of the most creative ways of getting your brand out there and getting people to notice what your company is all about.

The Most Dangerous Man In Internet Marketing

Posted: 30 Jan 2012 08:56 AM PST

If you have ever wondered if you should run a heavy discount "coupon style" promotion to drive new customers into your business, then you'll want to read this short article because I shed some light on how I would make this work. See for yourself.

A Rose by Any Other Name Can Smell Much Sweeter

Posted: 30 Jan 2012 08:40 AM PST

When it comes to creating an attractive name for your new product, service or company - or even revitalize an existing one - two ingredients should top your Must List: Imagination and Testing. But don't take my word for it. Some of the most marketing savvy companies in the world follows that advice. And with noteworthy success, I might add.

Confessions of an Advertising Goddess - Signs, Signs, Everywhere Are Signs

Posted: 30 Jan 2012 08:17 AM PST

Advertising is one of the greatest art forms in American pop culture. Look around you to experience some of the best art...found in signs.

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